The gospel is so much more. It screams of a heart that beats for you and one which desires to be engaged and encountered.
I have a stream of people who will gravitate to my book, but for the sake of this space, let me just say I received great help from Bruce Springsteen as it relates to defining a significant portion of my target audience.
Everything you read today about blogging, writing, creating, and marketing indicates the need to make it easier to read. You are supposed to make it easy to scroll your way through and get to 5 easy steps, 7 reasons why, or some other form of bulleted lists. My book, Beneath Broken Machines (hopefully releasing in Fall 2016) has no bullet points or lists, and here is why.